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Denny Potter on Craftsmanship

“I am a huge proponent of blind tastings, because I want people to appreciate whisky that you think is good, not what someone else is telling you.”

Fred Noe on Craftsmanship

“If you taste a bourbon and make a face it’s probably too strong. Start with something lower-proof and then work your way up.”

John Campbell on Craftsmanship

“As you sip, pay specific attention to the earthiness, the peatiness, and those medicinal iodine notes. You’ll get a real sense of place.”