The dedicated whisky drinker always has a local watering hole—a nearby bar that they frequent for the cheap pours, extensive list, friendly staff, or simply the neighborly ambiance. This March, Jameson and Grammy award-winning musician Anderson .Paak are encouraging whiskey lovers to support their locals with the #LoveThyBar campaign, which offers a free drink courtesy of Jameson.
For the duration of the month, Jameson is pledging up to $1 million toward the campaign, with Anderson .Paak featured in a video spot in support. The California singer has championed local neighborhoods through his music, frequently naming albums after towns in the state. “This cause with Jameson is one I can get behind because it’s part of my story” he said in a statement. “It feels like nearly all the bars that we came up in within our hometown are done; they’re just not there anymore.”
Jameson is offering reimburse up to $8 for a Jameson whiskey; participants must be 21 or older and in an eligible state. To get your free drink, chat with the brand via Facebook Messenger. Then visit your local bar, order a drink, take a picture of the receipt, and send it to Jameson in the chat. Full details can be found at jameson.gratafy.com.