Was it bigger profits for distillers? More money for wholesalers and retailers? More spent on advertising? Why your red liquor got so pricey so fast.
Is the state of bourbon strong? Is its future secure? What new ideas does bourbon need to move forward? A look at the present and future.
Home to Town Branch distillery, the Jim Beam Nature Preserve, and Keeneland race track, Lexington has much to offer to the Bourbon Trail tourist.