Jack Choate is the West Coast Whiskey Ambassador for Heaven Hill Distillery. Jack’s passion for sharing whiskey, coupled with his experience in the sales force, marries for a keen eye towards education and field sales development for Heaven Hill Distillery’s award-winning portfolio.
Looking back, Jack says he was destined for a life in American Whiskey from a young age, “My mother used to rub bourbon on my gums when I was teething, she probably doesn’t want anyone to know that, but she continued driving the importance of bourbon in our lives home with bourbon related gifts at every major milestone in my life. Personalized Mint Julep cups when I graduated from High School, a handle of her favorite Bourbon when I graduated from College (that old brand doesn’t matter, her favorite is Elijah Craig Small Batch now), and again monogrammed Mint Julep Cups for my wife, Cait, and me on our wedding day. Being from the South, Bourbon was always around for life’s big moments, and I guess you could say it made an impression on me.”
Joining Heaven Hill in 2014 as Northern California On Premise Area Manager, Jack worked closely with distributors to execute on premise strategic initiatives in his market. Prior to joining Heaven Hill, Jack was employed by Young’s Market Company as the On-Premise Sales Specialist in Santa Monica and Venice Beach, California where he was responsible for identifying sales opportunities, driving sales volumes, and partnering with brand ambassadors and mixologists to increase sales and distribution.